OFFERINGS + SERVICES
🧬 Strategist: creative problem-solver across media + entertainment + branded landscapes
🧠 Dot-connector: unique ability to align concepts, creators, and content opportunities with fervor
✍️ Writer: from conception to script // high proficiencies in infotainment + punching-up
🎞 Director: visual storyteller who thinks in frames // equal parts project + team advocate
A very particular set of skills: 🦄
15+ years and counting as a creative leader within the world of media
Experience managing and collaborating with internal and external teams, including creative agencies
Built partnerships with world class agencies, brands, freelancers, and talent
Storytelling capabilities across several formats
Experience defining, building, and differentiating brands
Experience leading the development of integrated marketing campaigns: from idea to deliverable
Experience with awareness and brand-based marketing strategies aligning with trends in culture and the creative industry
Experience recruiting, motivating, inspiring, and leading a team of accomplished creatives
Curiosity for technology and the future evolution of content creation, production, and media distribution
Familiarity with new and traditional brand channels across mediums
WHAT I DO:
👩💻CREATIVE DIRECTION
→ For me, creative direction isn't just a discipline—it's an understanding of how to develop relationships, have a perspective but know when to step back and listen, and when to lean in and act. I speak 🗣 brand, entertainment, agency, and most importantly consumer/user.
→ I’m an advocate of applying a critical lens during the creative process to ensure that the best ideas are executed within the medium that will reach and impact a hungry audience. I’m conceptual, strategic, kind, passionate, and connected in the creative industry. I can share and sell ideas, and encourage, uplift, and teach others to do the same.
⬆️ BRING IDEAS TO LIFE
→ Whether it’s a big idea in need of a strategic brand partner to team up with or a small concept to test via social, I’m a creative problem-solver for clients to help determine what ideas should become a reality for their brand and then I make them happen. For example, I developed Music on My Mind with John Legend to show John in action as the Chief Music Officer for Headspace.
→ Via my talented network I can assemble a team for any format or medium. I’m proud of the vast scope of my professional-no-jerks-network—from agency relationships to freelance artists of every kind.
🕵🏼♀️FUN FACTS:
→ I co-founded Media Mavens, a global networking group of over 9k+ talented women across the media industry.
→ My honeymoon was a road trip across the US sitting in a sidecar with my beloved English Bulldog + Boxer mix, @cinnamonontheside
// HIGHLIGHTS OF WHAT I’VE DONE & WITH WHO:
@ Headspace: Music on My Mind with John Legend, Generationally Speaking, Breathers, Sunday Scaries / Partnerships: Dove Men + Care, Starbucks, YouTube, Hyatt, Microsoft
@ Ace Content: San Pellegrino x Tan France: Red Carpet Ready, Director
@ Sid Lee: The North Face, Spring 2019 Collection
@ Station 10: Development Consultant
@ Hello Sunshine: Director/Producer, native content; DirecTV VOD channel content development, Master the Mess
@ Hearst Digital Media: Special Projects Consultant, December 2016-April 2017; Facebook Watch, A+E networks
@ Warm Springs Productions: Development Executive Consultant, May 2016-April 2017; Built by Music with Sony Music
@ Myriad Media: Director/Producer, IBM branded entertainment
@ Refinery29: Developed content for premium digital market including: ABC, Comcast Watchable and Netflix.
@ Leftfield Pictures: Director/Producer, Buying the Dream, Bravo; Football Town, NFL Network
@ SundanceTV: Executive Producer, The Approval Matrix; Producer, The Writers’ Room (S2) & Dream School (S2)
@ Trailblazer Studios: Executive Producer/Director HGTV’s Salvage Dawgs, now in it’s 10th Season on Discovery; Producer/Director on various branded entertainment campaigns including clients: Sheetz, IBM, Volvo Trucks, Travelocity. Producer/Director, Figure 8 Films Jon & Kate Plus 8: Inside Kate’s World-TLC; Producer/Director, SnakesKin-Animal Planet
// WHAT I KNOW:
-Graduate of North Carolina State University: Bachelor of Arts: Mass Communication-Media Production
-Content creation best practices: from brainstorming in Miro, tracking through Trello, and finishing in Frame.
-You make your own luck.
